Presentation during Gender, Technology & Power conference in Warsaw
✨ Prof. Vladan Ivanović from the University of Kragujevac participated in the Conference “Gender, Technology & Power” held in Warsaw between the 2nd of 4th of September 2025, where he presented the paper:
Structured, Narrative, and Stylistic Signals:
Self-Presentation and Success in Platform Labour.
🔎 The research explores how freelancers present themselves online, and how different signals—from structured indicators like skills, credentials, tools, and education, to narrative and stylistic elements such as tone, warmth, personalized engagement, transparency, trust cues, and credibility framing—shape their chances of success.
💡 Key findings:
- Signals matter—but not equally, not always, and not for everyone.
- For the overall freelancer population, narrative signals are decisive in influencing success (measured by earnings, workload, and algorithmic rankings).
- For the top-ranked global freelancers (an extraordinary 0.0000287611% of the total population), everything pays off—both structured and narrative signals contribute to their visibility and success.
This study highlights the nuanced interplay between gender, technology, and self-presentation in the platform economy—and how even subtle communication styles can make a measurable difference.
🌍🤝 Implications: contribution to the fairer and more inclusive digital labour markets.
